In the POSH article, “Social Climbers,” the importance and increasing relevance of social media marketing in connecting luxury textile brands to customers is discussed. Facebook and Instagram are definitely proving to be game-changers for luxury brands and for the retailers that sell them. Social media increases the possibility and probability of networking and connecting to new customers and clients in the burgeoning global market for luxury textiles. Laura Colangelo, General Manager of The Brass Bed, fine linens & furnishings said, “With social media you are able to reach your target market for minimal cost.” Plus, “it validates a store to have social media content that is clever, fashion-forward and creative. It is a good way to be in front of your target audience without being promotional.”
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